Overview
Blueline SlapShot, LLC is positioned to be a unique catalyst in bringing ECHL hockey to Conroe, Texas, by developing a state-of-the-art arena and entertainment complex. Backed by a team with deep roots in professional hockey, entrepreneurship, youth program development, and architecture. Blueline seeks to build a facility that will house an ECHL franchise, become a hub for regional hockey growth, and serve as a venue for community-based events.
Project Scope
The Blueline SlapShot Arena, Conroe, TX
Newly Built Arena
Home for ECHL franchise, with 5000 seats and suites
Two full-size ice pads
One Standard Basketball/Volleyball Court
Multi-use entertainment center
Retail and restaurant space
Exhibit Area dedicated to Hockey History
Children’s Interactive Play Area
Home for the ECHL Games, Conroe, TX (TBD)
Phase 1 Objectives: Friends and Family, $10,000/Unit
Architectural Conceptual/ Schematic Design Drawings and Renderings
Business Plan and Real Estate Offering Memorandum
Brand Development (team names, logo)
Marketing Strategy
Site Due Diligence, Phase 1- Environmental Site Assessment (ESA)
Traffic Analysis
Presentations to potential stakeholders
Memorandum Of Understanding (MOU) for:
Development of the Blueline SlapShot Arena and Entertainment Center
ECHL franchise
MOU from the city of Conroe for Phase 2
MOU’s from Retail/ F & B Tenants for Phase 2
MOU’s from Local ISD’s for Phases 2
MOU’s from Sponsorships for Phase 2
Fundraising Goals
Phase 2 Objectives: Capital Raise $120M
Full Construction Docs of the Blueline SlapShot Arena Complex
Purchase and develop land
Build-out of the Blueline SlapShot Arena Complex (facility and parking lots)
Letter Of Intent (LOI) for ECHL franchise investment
Continued presentations to potential stakeholders
Team operations and community programming rollout
Marketing rollout
LOI’s ALL key shareholders and sponsors
Cost Category Breakdown
Land acquisition & site prep
Soft Cost, Design Fees
Hard Cost, Construction Cost
Real Estate Developer’s Fee
Approx. $120M for the Blueline SlapShot arena/entertainment center
Interior fit-out (locker rooms, retail, restaurant)
ECHL franchise acquisition
Equipment & technology (scoreboards, Zambonis, IT)
Marketing and Community Outreach
Pre-opening operational ramp-up
Legal, permitting, contingency
Milestones & Timeline
Core Objectives
Grow the Game at All Levels – Introduce thousands of youths to hockey through accessible programs, clinics, and partnerships with local schools and recreational leagues.
Establish a Hockey Pipeline – Create a direct developmental path from beginner youth programs through competitive tiers, ultimately to junior, AHL, or NHL opportunities.
Build a Community-Focused Arena Culture – The facility should become a more integral part of daily life in Conroe through initiatives such as skating programs, school partnerships, and enhanced public engagement. Thoughtfully designed architecture can further contribute by creating a significant community destination and cultural landmark. By integrating public space and celebrating historical events within hockey, the building will foster greater engagement between the hockey community, the Conroe community, and the intersection of commerce and culture.
Leverage ECHL Resources – Work with the league to implement best practices from other successful community programs (e.g. “Learn to Play”, “Future Goals”).